⚡ Webmaster Tools

Webmaster tools are online services and software designed to help website owners monitor, analyze, and optimize their sites by providing insights into search performance, traffic, indexing status, technical issues, and user experience.

According to our research, webmaster tools are detected on 20.2% of all websites.
77.3% of these sites use only one webmaster tool, 18.4% use two, and 4.3% use three or more at the same time.

⭐ Most Popular in 2025

The following chart shows the leading webmaster tools in 2025, based on market share.

The most popular is Google Search Console, which dominates the market with an overwhelming 78.2% share.
It is followed by Meta Domain Verification with 17.5% and Bing Webmaster Tools with 13.8%.

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Meta Domain Verification is #1 in El Salvador ^(-1)
Yandex Webmaster Tools is #1 in Russia ^(-3)
Baidu Webmaster Tools is #1 in China ^(-4)
Naver Search Advisor is #1 in Korea ^(-7)
Bing Webmaster Tools is #2 in the United States ^(-1)
Siteimprove is #3 in Norway ^(-7)
Seznam Reporter is #3 in the Czech Republic ^(-13)
Google Webmaster Tools is #4 in Germany ^(-2)
Ahrefs is #4 in Australia ^(-3)
SiteLock is #6 in Brazil ^(-8)

✨ Best Webmaster Tools

Below is a more detailed list of all webmaster tools we detect, ranked by their market share.

Rank	Name	Market share
1	Google Search Console Mountain View, California, United States A free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. Free	78.2%
2	Meta Domain Verification Menlo Park, California, United States Allows companies to claim ownership of their domains in Meta Business Suite or Business Manager. Free	17.5%
3	Bing Webmaster Tools Redmond, Washington, United States A free tool that can help you monitor and improve your website's performance in Bing search. Free	13.8%
4	Yandex Webmaster Tools Moscow, Russia A free web service for webmasters to monitor their site's performance in the Yandex search engine. Free	7.4%
5	Baidu Webmaster Tools Beijing, China A free web service for webmasters to monitor their site's performance in the Baidu search engine. Free	2.9%
6	Google Webmaster Tools Mountain View, California, United States The old Google Webmaster Tools, detected by the meta name "verify-v1", which have been deprecated in favor of Google Search Console. FreeLegacy	2%
7	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	1.6%
8	Naver Search Advisor Seongnam, Korea A webmaster tool for monitoring site performance and controlling indexing in the Korean search engine Naver. Free	1.3%
9	Qihoo 360 Beijing, China The Google Search Console analog for the Qihoo 360 search engine (so.com). Free	0.8%
10	Siteimprove Copenhagen, Denmark A cloud SaaS platform for optimizing accessibility, digital governance, user experience analytics and search marketing. $$$	0.5%
11	Sogou Webmaster Tools Shenzhen, China Webmaster tools for the Chinese search engine Sogou. Free	0.4%
12	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	0.4%
13	Shenma Webmaster Tools Beijing, China A web service for site owners to monitor the performance of their sites in the Shenma search engine. Free	0.2%
14	SiteLock Scottsdale, Arizona, United States A provider of website security protection and monitoring services. $149+/year	0.2%
15	Structured Data Markup Helper Mountain View, California, United States A tool from Google that generates schema markup from manually selected and tagged content on a web page. Free	0.2%
16	Seznam Reporter Prague, Czech Republic A webmaster tool from the Czech search engine Seznam. Free	0.1%
17	Majestic Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time. $49.99+/month	0.06%
18	Detectify Stockholm, Sweden A website vulnerability scanner that performs tests to identify security issues on websites. €82+/month	0.02%
19	ChinaZ Xiamen, China Webmaster tool domain verification.	0.01%
20	Botify Paris, France An enterprise SEO platform that performs automated audits of websites. $$$	0.008%

👉 See Also

🔗 Links
- ⚡SEO tools

Data is based on the analysis of 2,611,154 websites.
Statistics were last calculated on December 12, 2025.
For details, see our methodology and disclaimer.