YouTube

Google, Mountain View, California, United States

YouTube is the world's largest online video platform, owned by Google.

According to our data, YouTube is the most popular video platform on the web.
It has 92.4% of the video platform market share and is detected on 21.9% of all websites.

📊 Rankings and Market Share

🏆 YouTube Awards

⚡ Sites Using YouTube

We have data on 557,760 websites that use the YouTube video platform. Here is a list of some of the top ranked ones.

The highest rated site using YouTube is facebook.com.

📈 Usage Statistics

Most of the sites that use YouTube:

Most of the sites using YouTube are from the United States, Germany, and the United Kingdom.

  • United States 26.8%
  • Germany 6.1%
  • United Kingdom 5.3%
  • Japan 4.1%
  • Spain 3.7%
  • Italy 3.5%
  • France 3.4%
  • Canada 3.4%
  • Brazil 3%
  • Other 40.7%

Most YouTube users speak English, German, or Spanish.

  • English 54.4%
  • German 6%
  • Spanish 5.9%
  • Japanese 3.7%
  • French 3.6%
  • Portuguese 3.3%
  • Italian 3%
  • Russian 2.4%
  • Dutch 2.1%
  • Other 15.6%

The YouTube video platform is especially popular on .com and .org top-level domains.

  • .com 44.3%
  • .org 7.4%
  • .de 3.8%
  • .net 2.4%
  • .it 2.1%
  • .co.uk 1.9%
  • .com.br 1.8%
  • .nl 1.7%
  • .com.au 1.5%
  • Other 33.1%

The primary market segments for websites utilizing YouTube include business, online shopping, and education and reference.

  • Business 18.1%
  • Online Shopping 7.6%
  • Education/Reference 7.2%
  • Blogs/Wiki 5.5%
  • Entertainment 4.6%
  • Internet Services 4.4%
  • Health 3.7%
  • Marketing/Merchandising 3.5%
  • Non-Profit/Advocacy/NGO 3.3%
  • Other 42.1%

🕵️ Similar Technologies

These are some of the best YouTube alternatives.

RankNameCompare
3 VimeoNew York, United States

A video hosting service and video content marketing platform for businesses and brands.

YouTube vs. Vimeo
4 WistiaCambridge, Massachusetts, United States

A video marketing platform built for businesses.

YouTube vs. Wistia
5 TwitchSeattle, Washington, United States

A video streaming service that focuses on video game live streaming, currently owned by Amazon.

YouTube vs. Twitch
6 JWPNew York, United States

A video streaming platform and video hosting service with monetization capabilities.

YouTube vs. JWP
7 BrightcoveBoston, Massachusetts, United States

A cloud-based online video platform focused on enterprise solutions.

YouTube vs. Brightcove

🆚 Compare Alternatives

Compare YouTube with

💬 Frequently Asked Questions

What is the company behind YouTube?

YouTube is owned by Google LLC, headquartered in Mountain View, California, United States.

Which country uses YouTube the most?

The majority of YouTube users are from the United States.

Who uses YouTube?

According to our data, YouTube is used on thousands of sites, including facebook.com, instagram.com, and linkedin.com.

Is YouTube used on government websites?

Overall, we found YouTube on 813 government sites in the United States.

Do academic institutions use YouTube?

Yes, quite a few! In total, we know of 2,448 academic websites in the United States that use YouTube.

How does YouTube compare to the competition?

YouTube is the most popular video platform on the market, outranking all others.

What are the alternatives to YouTube?

Alternatives and possible competitors to YouTube may include Vimeo, Wistia, and Twitch.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.