Google Identity
Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.
It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.
According to our data, Google Identity is the most popular authentication service on the web.
It has 42.9% of the authentication market share and is detected on 0.3% of all websites.
- π Website
- π Links
- π¨βπ©βπ¦βπ¦ Community
πΈ Pricing
Google Identity is available for free.
π Rankings and Market Share
- Authentication
- Rank: 1
- Market share: 42.9%
π Google Identity Awards
- π₯ Most popular in the United States in the Authentication category.
- π₯ Most popular in India in the Authentication category.
- π₯ Most popular in the United Kingdom in the Authentication category.
- π₯ Most popular in Brazil in the Authentication category.
- π₯ Most popular in France in the Authentication category.
- π₯ Most popular in Germany in the Authentication category.
- π₯ Most popular in Spain in the Authentication category.
- π₯ Most popular in Canada in the Authentication category.
- π₯ Most popular in Turkey in the Authentication category.
- π₯ Most popular in Australia in the Authentication category.
β‘ Sites Using Google Identity
We have data on 10,471 websites that use the Google Identity authentication service. Here is a list of some of the top ranked ones.
The highest rated site using Google Identity is
x.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | x.com |
#12 | English | |
| 2 | #35 | United States | English | |
| 3 | #67 | United States | English | |
| 4 | wordpress.com |
#83 | United States | English |
| 5 | #113 | American English | ||
| 6 | #140 | United States | American English | |
| 7 | #198 | English | ||
| 8 | #238 | American English | ||
| 9 | #285 | Spain | Spanish | |
| 10 | #292 | English | ||
| 11 | #309 | Spain | Spanish | |
| 12 | #319 | United States | English | |
| 13 | #348 | English | ||
| 14 | #360 | United States | English | |
| 15 | #369 | American English | ||
| 16 | #390 | India | English | |
| 17 | #401 | Argentina | Spanish | |
| 18 | #446 | Germany | German | |
| 19 | #486 | Netherlands | Dutch | |
| 20 | #500 | Argentina | Spanish |
π Usage Statistics
Most of the sites that use Google Identity:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Google Identity are from the United States, India, and the United Kingdom.
- United States 19.4%
- India 5.9%
- United Kingdom 5.8%
- Brazil 5.3%
- France 4.8%
- Germany 4.3%
- Spain 3.5%
- Canada 2.4%
- Turkey 2.4%
- Other 46.2%
Most Google Identity users speak English, Spanish, or Portuguese.
- English 56.1%
- Spanish 6.8%
- Portuguese 5%
- French 3.5%
- German 3%
- Russian 2.4%
- Italian 2.1%
- Turkish 2.1%
- Vietnamese 1.6%
- Other 17.4%
The Google Identity authentication service is especially popular on .com top-level domains.
- .com 50.1%
- .com.br 3.6%
- .net 2.6%
- .org 2.6%
- .de 1.8%
- .it 1.6%
- .co.uk 1.6%
- .in 1.4%
- .com.au 1.3%
- Other 33.4%
The primary market segments for websites utilizing Google Identity include online shopping, business, and marketing and merchandising.
- Online Shopping 12.1%
- Business 10.3%
- Marketing/Merchandising 8.8%
- General News 8.2%
- Blogs/Wiki 7.3%
- Internet Services 5.5%
- Real Estate 4.5%
- Entertainment 4.4%
- Education/Reference 4.2%
- Other 34.7%
π΅οΈ Similar Technologies
These are some of the best Google Identity alternatives.
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π¬ Frequently Asked Questions
What is the company behind Google Identity?
Google Identity is owned by Google LLC, headquartered in Mountain View, California, United States.
Is Google Identity free?
Yes, it is a free authentication service.
Which country uses Google Identity the most?
The majority of Google Identity users are from the United States.
Who uses Google Identity?
According to our data, Google Identity is used on thousands of sites, including such established ones as
x.com, dropbox.com, and
cnn.com.
Is Google Identity used on government websites?
In total, we found Google Identity on 3 government sites in the United States.
Do academic institutions use Google Identity?
Yes. The most notable of these is academia.edu. Overall, we know of 20 academic websites in the United States that use Google Identity.
How does Google Identity stack up against the competition?
Google Identity is the most popular authentication service on the market, surpassing all others.
What are the alternatives to Google Identity?
Alternatives and possible competitors to Google Identity may include Facebook Login,
Google Sign-In, and
Microsoft Identity Platform.
π See Also
- β¨ Related technologies
- πΌ All technologies from
Google

OAuth