Google Identity

Google, Mountain View, California, United States

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

According to our data, Google Identity is the most popular authentication service on the web.
It has 42.9% of the authentication market share and is detected on 0.3% of all websites.

πŸ’Έ Pricing

Google Identity is available for free.

Free βœ”οΈ

πŸ“Š Rankings and Market Share

πŸ† Google Identity Awards

⚑ Sites Using Google Identity

We have data on 10,471 websites that use the Google Identity authentication service. Here is a list of some of the top ranked ones.

The highest rated site using Google Identity is x.com.

#WebsiteRankCountryLanguage
1 x.com #12 English
2 dropbox.com #35 United States English
3 cnn.com #67 United States English
4 wordpress.com #83 United States English
5 usatoday.com #113 American English
6 nypost.com #140 United States American English
7 figma.com #198 English
8 weather.com #238 American English
9 uptodown.com #285 Spain Spanish
10 investing.com #292 English
11 elpais.com #309 Spain Spanish
12 swagbucks.com #319 United States English
13 speedtest.net #348 English
14 academia.edu #360 United States English
15 wattpad.com #369 American English
16 india.com #390 India English
17 lanacion.com.ar #401 Argentina Spanish
18 idealo.de #446 Germany German
19 marktplaats.nl #486 Netherlands Dutch
20 infobae.com #500 Argentina Spanish

πŸ“ˆ Usage Statistics

Most of the sites that use Google Identity:

Most of the sites using Google Identity are from the United States, India, and the United Kingdom.

  • United States 19.4%
  • India 5.9%
  • United Kingdom 5.8%
  • Brazil 5.3%
  • France 4.8%
  • Germany 4.3%
  • Spain 3.5%
  • Canada 2.4%
  • Turkey 2.4%
  • Other 46.2%

Most Google Identity users speak English, Spanish, or Portuguese.

  • English 56.1%
  • Spanish 6.8%
  • Portuguese 5%
  • French 3.5%
  • German 3%
  • Russian 2.4%
  • Italian 2.1%
  • Turkish 2.1%
  • Vietnamese 1.6%
  • Other 17.4%

The Google Identity authentication service is especially popular on .com top-level domains.

  • .com 50.1%
  • .com.br 3.6%
  • .net 2.6%
  • .org 2.6%
  • .de 1.8%
  • .it 1.6%
  • .co.uk 1.6%
  • .in 1.4%
  • .com.au 1.3%
  • Other 33.4%

The primary market segments for websites utilizing Google Identity include online shopping, business, and marketing and merchandising.

  • Online Shopping 12.1%
  • Business 10.3%
  • Marketing/Merchandising 8.8%
  • General News 8.2%
  • Blogs/Wiki 7.3%
  • Internet Services 5.5%
  • Real Estate 4.5%
  • Entertainment 4.4%
  • Education/Reference 4.2%
  • Other 34.7%

πŸ•΅οΈ Similar Technologies

These are some of the best Google Identity alternatives.

RankName
2
Facebook Login
Menlo Park, California, United States

A convenient way for Facebook's billions of global users to log into your app or website.

Free
3
Google Sign-In
Mountain View, California, United States

A deprecated JavaScript library that has been superseded by Google Identity Services for Web.

FreeLegacy
6
Microsoft Identity Platform
Redmond, Washington, United States

A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.

Free$6+/user/month
10
Firebase Authentication
Mountain View, California, United States

A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers.

Free tier$$$
16
Sign In with LinkedIn
Mountain View, California, United States

An authentication service that allows sites and applications to use the LinkedIn sign-in feature.

Free

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

What is the company behind Google Identity?

Google Identity is owned by Google LLC, headquartered in Mountain View, California, United States.

Is Google Identity free?

Yes, it is a free authentication service.

Which country uses Google Identity the most?

The majority of Google Identity users are from the United States.

Who uses Google Identity?

According to our data, Google Identity is used on thousands of sites, including such established ones as x.com, dropbox.com, and cnn.com.

Is Google Identity used on government websites?

In total, we found Google Identity on 3 government sites in the United States.

Do academic institutions use Google Identity?

Yes. The most notable of these is academia.edu. Overall, we know of 20 academic websites in the United States that use Google Identity.

How does Google Identity stack up against the competition?

Google Identity is the most popular authentication service on the market, surpassing all others.

What are the alternatives to Google Identity?

Alternatives and possible competitors to Google Identity may include Facebook Login, Google Sign-In, and Microsoft Identity Platform.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.