Google Analytics
Google, Mountain View, California, United StatesGoogle Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
According to our data, Google Analytics is the most popular web analytics tool on the web.
It has 69% of the web analytics market share and is present on 34.7% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Urchin
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia
Reddit💸 Pricing
Google Analytics is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics And Tracking
- Rank: 1
- Market share: 69%
🏆 Google Analytics Awards
- 🥇 Most popular in the United States in the Analytics And Tracking category.
- 🥇 Most popular in Japan in the Analytics And Tracking category.
- 🥇 Most popular in the United Kingdom in the Analytics And Tracking category.
- 🥇 Most popular in Germany in the Analytics And Tracking category.
- 🥇 Most popular in Australia in the Analytics And Tracking category.
- 🥇 Most popular in Spain in the Analytics And Tracking category.
- 🥇 Most popular in the Netherlands in the Analytics And Tracking category.
- 🥇 Most popular in France in the Analytics And Tracking category.
- 🥇 Most popular in Italy in the Analytics And Tracking category.
- 🥇 Most popular in Canada in the Analytics And Tracking category.
⚡ Sites Using Google Analytics
We have data on 883,386 websites that use the Google Analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Google Analytics is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 | instagram.com | #4 | United States | English |
| 3 |  pinterest.com |
#11 | English | |
| 4 |  x.com |
#15 | United States | English |
| 5 | #19 | Sweden | English | |
| 6 | #22 | United States | English | |
| 7 | vk.com | #26 | Russia | English |
| 8 | #29 | English | ||
| 9 | #30 | Cyprus | English | |
| 10 | paypal.com | #36 | United States | American English |
| 11 | #49 | Brazil | Brazilian Portuguese | |
| 12 | #50 | United Kingdom | British English | |
| 13 | discord.com | #56 | United States | English |
| 14 | #59 | United States | English | |
| 15 | #60 | Netherlands | English | |
| 16 | #67 | United Kingdom | English | |
| 17 | #70 | United States | English | |
| 18 | #71 | United States | English | |
| 19 | #72 | Japan | Japanese | |
| 20 | #76 | United States | English |
📈 Usage Statistics
Most of the sites that use Google Analytics:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Analytics are from the United States, Japan, and the United Kingdom.
- United States 27.2%
- Japan 7.3%
- United Kingdom 6%
- Germany 3.9%
- Australia 3.3%
- Spain 3.2%
- Netherlands 3.2%
- France 3.1%
- Italy 3.1%
- Other 39.7%
Most Google Analytics users speak English, Japanese, or Spanish.
- English 55.2%
- Japanese 6.6%
- Spanish 4.9%
- German 4%
- French 3.3%
- Italian 2.6%
- Portuguese 2.5%
- Russian 2.5%
- Dutch 2.4%
- Other 16%
The Google Analytics tool is especially popular on .com and .org top-level domains.
- .com 46.4%
- .org 5.9%
- .net 3.1%
- .co.uk 2.4%
- .de 2.3%
- .com.au 2%
- .jp 1.9%
- .it 1.7%
- .com.br 1.5%
- Other 32.8%
The primary market segments for websites utilizing Google Analytics include business, marketing and merchandising, and blogs and wiki.
- Business 17%
- Marketing/Merchandising 11%
- Blogs/Wiki 7.2%
- Education/Reference 5.8%
- Internet Services 5.4%
- Entertainment 4.2%
- Health 3.4%
- General News 3%
- Non-Profit/Advocacy/NGO 2.4%
- Other 40.6%
🔢 Google Analytics Versions
The most popular version of Google Analytics is 3, used by 62.5% of sites where versions were detected.
- 3 62.5%
- 4 48.6%
🕵️ Similar Technologies
These are some of the best Google Analytics alternatives.
🆚 Compare Alternatives
💬 Frequently Asked Questions
What is the company behind Google Analytics?
Google Analytics is owned by Google LLC, headquartered in Mountain View, California, United States.
Can I use Google Analytics for free?
Yes, there is a free version with limited functionality.
Which country uses Google Analytics the most?
The majority of Google Analytics users are from the United States.
Who uses Google Analytics?
According to our data, Google Analytics is used on thousands of sites, including facebook.com, instagram.com, and pinterest.com.
Is Google Analytics used on government websites?
In total, we found Google Analytics on 940 government sites in the United States.
Do academic institutions use Google Analytics?
Yes, quite a few! The most prominent of these is mit.edu. In total, we know of 1,643 academic websites in the United States that use Google Analytics.
How does Google Analytics stack up against the competition?
Google Analytics is the most popular web analytics tool on the market, surpassing all others.
What are the alternatives to Google Analytics?
Alternatives and possible competitors to Google Analytics may include Hotjar, HubSpot Analytics, and Microsoft Clarity.
Data updated