⚡ Analytics

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, and user behavior, and overall website performance.

According to our statistics, web analytics tools are used on 46.9% of all websites.
74.3% of these sites use only one web analytics tool, 19.6% use two, and 6% use three or more at the same time.

⭐ Most Popular in 2025

The following chart shows the leading web analytics tools in 2025, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 71.7% share.
It is followed by Cloudflare Web Analytics with 9% and Jetpack Stats with 7.9%.

Google Analytics 71.7%
Cloudflare Web Analytics 9%
Jetpack Stats 7.9%
Matomo 4%
Yandex.Metrica 4%
MonsterInsights 3.4%
Hotjar 3.3%
Baidu Analytics 3.2%
Microsoft Clarity 3%
HubSpot Analytics 2.8%
51.LA 2.5%
LiveInternet 1.1%
Statcounter 1%
Snowplow 0.9%
Quantcast 0.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Yandex.Metrica is #1 in Russia ^(-4)
Baidu Analytics is #1 in China ^(-7)
51.LA is #1 in Hong Kong ^(-10)
Umeng+ is #1 in Uganda ^(-15)
Jetpack Stats is #2 in the United States ^(-1)
Matomo is #2 in Germany ^(-2)
Hotjar is #2 in Hungary ^(-5)
Microsoft Clarity is #2 in Iran ^(-7)
Naver Analytics is #2 in Korea ^(-23)
MonsterInsights is #3 in South Africa ^(-3)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 187 web analytics tools we track, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$150,000+/year	71.7%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	9%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.9%
4	Matomo Wellington, New Zealand A free, open source, self-hosted web analytics software built in PHP. FreeOpen source$26+/month	4%
5	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex. Free300,000 RUB+/month	4%
6	MonsterInsights West Palm Beach, Florida, United States A Google Analytics integration and dashboard plugin for WordPress. Free$99.60+/year	3.4%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.3%
8	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	3.2%
9	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites. Free	3%
10	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.8%
11	51.LA Guangzhou, China A Chinese web analytics service.	2.5%
12	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	1.1%
13	Statcounter Dublin, Ireland A real-time web analytics service with a free plan. Free$18+/month	1%
14	Snowplow London, United Kingdom A developer-first engine for collecting behavioral data. FreeOpen source$$$	0.9%
15	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.8%
16	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	0.7%
17	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.7%
18	VWO Delhi, India A visual website analytics, optimization and A/B testing platform. Free$2,064+/year	0.6%
19	Plausible Tartu, Estonia Simple, lightweight and privacy-friendly web analytics available via subscription or self-hosted open source. FreeOpen source$9+/month	0.6%
20	Histats Azzano San Paolo, Bergamo, Italy Free website analytics and visitor counter service. Free	0.6%
21	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.5%
22	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
23	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	0.5%
24	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.4%
25	Naver Analytics Seongnam, Korea A Korean-based web analytics service. Free	0.4%

👉 See Also

🔗 Links
- ⚡Ad tracking
- Web analytics

Data is based on the analysis of 2,611,154 websites.
Statistics were last calculated on December 12, 2025.
For details, see our methodology and disclaimer.