Meta Pixel

Meta, Menlo Park, California, United States

Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.

According to our data, Meta Pixel is the most popular ad tracking tool on the web.
It has 56.1% of the ad tracking market share and is present on 6.9% of all websites.

📊 Rankings and Market Share

🏆 Meta Pixel Awards

⚡ Sites Using Meta Pixel

We have data on 230,861 websites that use the Meta Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Meta Pixel is wordpress.com.

#WebsiteRankCountryLanguage
1 wordpress.com #83 United States English
2 businessinsider.com #114 American English
3 cnet.com #228 English
4 nikkei.com #270 Japan Japanese
5 investing.com #292 English
6 itmedia.co.jp #351 Japan Japanese
7 zdnet.com #365 United States English
8 franceinfo.fr #384 France French
9 infobae.com #500 Argentina Spanish
10 remove.bg #512 Bulgaria English
11 cronista.com #529 Argentina Spanish
12 1mg.com #544 India English
13 gcash.com #564 English
14 prom.ua #566 Ukraine Russian
15 mundodeportivo.com #594 Spanish
16 index.hr #595 Croatia Croatian
17 carsensor.net #751 Japan Japanese
18 nitrotype.com #812 English
19 bikewale.com #859 India English
20 trilltrill.jp #868 Japan Japanese

📈 Usage Statistics

Most of the sites that use Meta Pixel:

Most of the sites using Meta Pixel are from the United States and the United Kingdom.

  • United States 20.2%
  • United Kingdom 5.6%
  • Australia 4.3%
  • Italy 4.3%
  • Brazil 4.3%
  • Spain 3.2%
  • India 3.1%
  • Poland 3.1%
  • Germany 2.9%
  • Other 49%

Most Meta Pixel users speak English, Spanish, or Portuguese.

  • English 52.1%
  • Spanish 6.6%
  • Portuguese 4.2%
  • Italian 3.5%
  • German 2.7%
  • French 2.7%
  • Polish 2.5%
  • Russian 2.1%
  • Dutch 1.8%
  • Other 21.8%

The Meta Pixel ad tracking tool is especially popular on .com top-level domains.

  • .com 44.2%
  • .org 4.1%
  • .com.br 3%
  • .com.au 2.9%
  • .it 2.4%
  • .co.uk 2.3%
  • .pl 2%
  • .net 1.6%
  • .de 1.5%
  • Other 36%

The primary market segments for websites utilizing Meta Pixel include online shopping, business, and marketing and merchandising.

  • Online Shopping 15%
  • Business 14.5%
  • Marketing/Merchandising 13.3%
  • Education/Reference 6.1%
  • Internet Services 4.9%
  • Travel 4.7%
  • Blogs/Wiki 4.5%
  • Entertainment 3.9%
  • Fashion/Beauty 3.5%
  • Other 29.6%

🕵️ Similar Technologies

These are some of the best Meta Pixel alternatives.

RankName
3
Pinterest Analytics
San Francisco, California, United States

Shows you what paid and organic published content resonates most on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.
7
X Pixel
Bastrop, Texas, United States

Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

🆚 Compare Alternatives

Compare Meta Pixel to…

💬 Frequently Asked Questions

What is the company behind Meta Pixel?

Meta Pixel is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.

Which country uses Meta Pixel the most?

The majority of Meta Pixel users are from the United States.

Who uses Meta Pixel?

According to our data, Meta Pixel is used on thousands of sites, including such established ones as wordpress.com, businessinsider.com, and cnet.com.

Is Meta Pixel used on government websites?

In total, we found Meta Pixel on 47 government sites in the United States.

Do academic institutions use Meta Pixel?

Yes, quite a few! Overall, we know of 738 academic websites in the United States that use Meta Pixel.

How does Meta Pixel stack up against its competitors?

Meta Pixel is the most popular ad tracking tool on the market, surpassing all others.

What are the alternatives to Meta Pixel?

Alternatives and possible competitors to Meta Pixel may include Pinterest Analytics, LinkedIn Insight Tag, and Microsoft Advertising Tracking.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.