Instagram
Meta, Menlo Park, California, United StatesInstagram is a photo and video sharing social media platform owned by Meta Platforms.
It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.
According to our data, Instagram is the second most popular social media platform on the web.
It has 56.7% of the social media market share and is present on 29.4% of all websites.
- 🏠 Website
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia
Reddit💸 Pricing
Instagram is available for free.
📊 Rankings and Market Share
- Social Media
- Rank: 2
- Market share: 56.7%
🏆 Instagram Awards
- 🥇 Most popular in Brazil in the Social Media category.
- 🥇 Most popular in Indonesia in the Social Media category.
- 🥇 Most popular in Iran in the Social Media category.
- 🥇 Most popular in Korea in the Social Media category.
- 🥇 Most popular in Chile in the Social Media category.
- 🥇 Most popular in the United Arab Emirates in the Social Media category.
- 🥇 Most popular in Belarus in the Social Media category.
- 🥇 Most popular in Kazakhstan in the Social Media category.
- 🥇 Most popular in Afghanistan in the Social Media category.
- 🥇 Most popular in Venezuela in the Social Media category.
⚡ Sites Using Instagram
We have data on 768,566 websites that use the Instagram social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Instagram is nytimes.com.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | #23 | United States | English | ||
| 2 | getfandom | #29 | English | ||
| 3 | #43 | United States | American English | ||
| 4 |  discord.com |
discord | #56 | United States | English |
| 5 | playstation | #58 | Japan | American English | |
| 6 | samsungmobileusa | #61 | Korea | English | |
| 7 |  patreon.com |
patreon | #63 | United States | English |
| 8 | telegraph | #73 | United Kingdom | English | |
| 9 | goodreads | #82 | United States | English | |
| 10 | wiley_global | #84 | United States | English | |
| 11 | aliexpress | #86 | Singapore | English | |
| 12 | #92 | United States | English | ||
| 13 | cisco | #93 | United States | American English | |
| 14 |  stackoverflow.com |
thestackoverflow | #96 | United States | English |
| 15 | uber | #97 | United States | English | |
| 16 | HuffPost | #99 | United States | English | |
| 17 | temu | #100 | United States | English | |
| 18 | cnbc | #105 | United States | English | |
| 19 |  fastly.com |
fastlyinc | #119 | United States | American English |
| 20 | #126 | Brazil | Brazilian Portuguese |
📈 Usage Statistics
Most of the sites that use Instagram:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Instagram are from the United States, Germany, and the United Kingdom.
- United States 22.8%
- Germany 6.7%
- United Kingdom 5.8%
- Japan 4.6%
- Spain 4%
- Italy 3.9%
- Brazil 3.7%
- Australia 3.4%
- Canada 3.4%
- Other 41.7%
Most Instagram users speak English, German, or Spanish.
- English 52.1%
- German 6.9%
- Spanish 6.5%
- Japanese 4.1%
- Portuguese 4%
- French 3.6%
- Italian 3.2%
- Dutch 2.7%
- Turkish 1.6%
- Other 15.3%
The Instagram social media platform is especially popular on .com and .org top-level domains.
- .com 44.2%
- .org 5.9%
- .de 4.4%
- .co.uk 2.3%
- .com.br 2.3%
- .it 2.3%
- .com.au 2.3%
- .nl 2.1%
- .net 1.9%
- Other 32.3%
The primary market segments for websites utilizing Instagram include business, online shopping, and education and reference.
- Business 14.6%
- Online Shopping 9.8%
- Education/Reference 6.9%
- Blogs/Wiki 5.6%
- Travel 5.3%
- Entertainment 4.7%
- Internet Services 4.3%
- Sports 3.5%
- Health 3.5%
- Other 41.8%
🕵️ Similar Technologies
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LinkedIn💬 Frequently Asked Questions
What is the company behind Instagram?
Instagram is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.
Can I use Instagram for free?
Yes, it is a free social media platform.
Which country uses Instagram the most?
The majority of Instagram users are from the United States.
Who uses Instagram?
According to our data, Instagram is used on thousands of sites, including such established ones as nytimes.com,
fandom.com, and
imdb.com.
Is Instagram used on government websites?
In total, we found Instagram on 773 government sites in the United States.
Do academic institutions use Instagram?
Yes, quite a few! In total, we know of 2,900 academic websites in the United States that use Instagram.
How does Instagram stack up against its competitors?
Instagram is one of the most popular social media platforms, second only to 
Facebook.